The first trading card company built for music

Who Are You
Here For?

For Artists & Managers

Your Music.
Immortalized.

Officially licensed trading cards for your shows and tours. You approve everything. You keep 100% of sales. Flat fee — no revenue split, ever.

Artist Representation Network Official Licensing Flat Fee. No Revenue Split. Artist Keeps 100% of Sales Tour Merch Cards Artist Approves All Creative trade@headlinercards.com Artist Representation Network Official Licensing Flat Fee. No Revenue Split. Artist Keeps 100% of Sales Tour Merch Cards Artist Approves All Creative trade@headlinercards.com

The Trading Card for Music Artists.

The trading card world is our lifelong passion. With a decade of expertise in the music industry, we built a strategy to bridge the gap between Artists, Fans, and Brands. Sports has had this for decades. Music is just getting started.

Fan-Made Cards
Are Out of Control

Fan-made trading cards are already circulating with your name and face — and you're not seeing a cent or approving a single image.

  • 01 Unlicensed

    Made with zero artist consent. Fans print cards using any image they find without permission.

  • 02 Uncontrolled

    Any photo, any copy can appear on these cards. Artists have no veto over what gets printed with their name and face.

  • 03 No Revenue

    Artists earn nothing from their likeness in one of the fastest growing collectible categories on the market.

Performance

We Represent Artists
Like the MLB Players Association

01
Official Licensing

We secure rights to your likeness, approved photos, and copy — making every card 100% official.

02
Artist Creative Control

You approve all photography, statistics, and copy before print. Nothing goes out without your sign-off.

03
Curated Roster Network

We're building a sponsor-ready roster that connects artists to brands, festivals, and collectors at scale.

04
Flat Fee Model

No revenue splits. You pay a flat manufacturing and design fee. You keep 100% of card sales.

Three Ways
to Partner

Tour Merch Cards

Tour Merch
Cards

  • Official cards for your whole tour
  • Artist approves all creative
  • Cards sold at tour stops
  • Flat manufacturing and design fee
Festival Representation
🔥 Fastest Growing

Festival
Representation

  • Official on-premise at music festivals
  • Exclusivity in collectibles at each event
  • Access to Headliner sponsor network
  • Per-festival flat fee
Year Round Roster

Year Round
Roster

  • 12-month exclusive contract
  • Rolling card release schedule
  • Priority sponsor & brand access
  • Annual flat fee — no revenue split

How We
Charge

Flat Manufacturing + Design Fee
  • You know the cost upfront
  • No revenue split accounting
  • Artists keep 100% of card sales
  • Scales cleanly as the roster grows
  • No conflict of interest
Instead of: Revenue Split Model
  • Complex downstream accounting
  • Sales tracking disputes
  • Incentive misalignment
  • Hard to scale across artists
  • Revenue unpredictability

Why a Roster
Matters

Sponsor Access

Sponsor Access

Brands want to activate with artists. We give sponsors a single point of contact for officially licensed music collectibles — and you're on that list.

Festivals

Festival Partnerships

Festivals want exclusive drops. Roster artists get priority placement in our festival deals and merchandise tent strategy.

Collectors

Collector Network

We build the collector audience alongside you. Roster artists benefit from the entire network, not just their own fanbase.

Protection

Brand Protection

Being on the official roster signals legitimacy. No more unlicensed knockoffs competing with your name.

Tour Merch Options

Single Card

Single Card with Collector's Case

Great for one-off shows and major events.

Card Pack

Collector Card Pack

Great for a full tour and building out a whole world with your fans.

From Handshake
to Cards in Hands

1
Meeting

Discuss representation, exclusivity, and fees. We'll reach out within 48 hours of your application.

2
Contract

Sign an artist-first rights agreement. You keep creative control at every stage.

3
Design

Mockups and approval rounds. Nothing goes to print without your full sign-off.

4
Print

Premium soft-touch laminated cards ready for your show.

Target: 4–6 weeks from first meeting to cards at your first tour stop.

Headliner Cards

The first trading card
company built for music.

Who's
Behind This

Brendon Jasso

Co-Founder & Director of Operations

Operations lead. Managed + facilitated $16M in revenue over 7 years and raised $3.25M in public funding for California charter schools.

Ryan Hambsch

Music Industry Advisor

Two decades of management experience. Worked alongside Moby, Robyn, The Blessed Madonna, Shouse, and Royksopp.

Liv Johnson

Festival Advisor

Lifetime experience throwing festivals. Head boss of Almost Nakey. 2 festivals per year: San Diego Santa Con & Freedom Fest.

Join the Roster

Tell us about yourself. We review every application and reach out to the right fits.

Questions? trade@headlinercards.com

Application received — we'll be in touch within 48 hours.
For Festivals & Promoters

Make Your Festival
Official.

We create officially licensed trading cards for your festival lineup — sold on-premise, artist-approved, and backed by a brand sponsor network ready to co-sign the drop.

Official Festival Cards Licensed Artist Photography On-Premise Exclusivity Brand Sponsor Network Pack-In / Pack-Out Logistics Fastest Growing Partnership Tier Official Festival Cards Licensed Artist Photography On-Premise Exclusivity Brand Sponsor Network Pack-In / Pack-Out Logistics Fastest Growing Partnership Tier

Your Lineup Deserves
an Official Collectible.

Sports has had officially licensed trading cards for decades. Music festivals have apparel. We're changing that — bringing official, artist-approved trading cards into your festival footprint with exclusive on-premise drops that create real lines and a new revenue tool for your sponsors.

Festivals Don't Have
Official Collectibles

Your lineup is the product. But there's no official collectible built around it — and the vacuum is already being filled by the wrong people.

  • 01 Uncontrolled Content

    Fan photographers flood social with unlicensed shots of your performers — zero rights clearance, zero quality control attached to your event's name.

  • 02 Missed Merch Category

    Festival merch is dominated by tees and hoodies. There's no collectible product built around the actual lineup — the artists who define your identity.

  • 03 Untapped Sponsor Vehicle

    Brand sponsors want activations fans remember beyond Monday. There's no product tying a sponsor's logo to your artists in a format people actually keep.

Festival

Official Cards.
Built Around Your Lineup.

01
Official Artist Licensing

Every card is fully licensed. We handle all artist approvals and rights clearance — you never deal with a permissions issue.

02
On-Premise Exclusivity

Your festival is the only place to get these cards. That exclusivity creates urgency, collector demand, and genuine buzz.

03
Sponsor Integration

Cards are a ready-made sponsor vehicle. A brand can co-sign the drop, sponsor the booth, or be printed on the back of every card.

04
Pack-In / Pack-Out

We handle production, booth setup, and staffing. No merch team required on your end. We show up and run it.

Three Ways
to Partner

Lineup Drop

Official Lineup
Card Set

  • Licensed cards for your headliners and key acts
  • Sold exclusively on-premise at your event
  • Artist-approved photography and copy
  • Single card or collector pack format
Festival Activation
🔥 Most Popular

Branded Booth
Activation

  • Full booth setup and staffing by Headliner Cards
  • Sponsor co-branding on all materials
  • Live card distribution and collector experience
  • Pack-in / pack-out — zero festival staff needed
Multi-Year

Annual Festival
Partnership

  • Multi-year deal with rolling card drops
  • Priority access to Headliner's sponsor network
  • Year-over-year collector continuity
  • Exclusive category — no competitor access

From Lineup Confirmation
to Cards on the Ground

1
Lineup Review

Share your confirmed lineup. We identify the right artists for the first drop and build a card set concept.

2
Artist Approvals

We secure all photography rights and artist sign-offs. You stay out of the weeds — we handle licensing.

3
Design & Print

Cards designed, approved, and printed. Premium soft-touch laminated. Ready 2 weeks before your event.

4
On-Site Activation

We arrive with the booth, staff the activation, and integrate with your sponsor footprint. Full pack-in / pack-out.

Target: 6–8 weeks from confirmed lineup to cards in attendees' hands.

Headliner Cards

The first trading card
company built for music.

Who's
Behind This

A music industry veteran, a trading card obsessive, and a festival expert — built specifically to make this work at live events. We've been on the ground at CRSSD. We know how festival logistics work.

Kevin Charles Macaraeg

Co-Founder · Creative Director · Festival Photographer

Former Snapchat Inc. and Sony Music / The Orchard. Festival and tour photographer. MTV contest-winning designer. 10 years in music.

Brendon Jasso

Co-Founder & Director of Operations

Operations lead with experience in executive leadership and partnerships. Managed + facilitated $16M in revenue over 7 years.

Liv Johnson

Festival Advisor

Lifetime experience producing festivals. Head boss of Almost Nakey. Runs two annual events: San Diego Santa Con & Freedom Fest.

Get a Proposal

Tell us about your event. We'll come back with a card drop concept built around your lineup.

Questions? trade@headlinercards.com

Request received — we'll be in touch within 48 hours.
For Brands & Sponsors

Your Brand.
In Their Hands.

Trading card activations turn your festival presence into something fans actually keep. Co-branded, officially licensed, artist-approved — and gone in an hour.

Brand Activation Experiential Marketing Officially Licensed On-Premise Festival Drops Artist Co-Branding Sierra Nevada × CRSSD Brand Activation Experiential Marketing Officially Licensed On-Premise Festival Drops Artist Co-Branding Sierra Nevada × CRSSD

A Giveaway They
Actually Keep.

Most brand activations at festivals end up in the recycling bin by Sunday night. Trading cards don't. Fans collect them, trade them, photograph them, and post them. Your brand lives on — in wallets, on shelves, and across social — long after the festival ends.

Festival Booths
Get Forgotten.

You're spending real money on activations that fans forget by Monday. There's a better format — and it's already proven in sports.

  • 01 Activations Blur Together

    Tents, samples, and Instagram booths all look the same. Your brand budget evaporates and there's nothing to show for it once the festival ends.

  • 02 Nothing to Take Home

    Most brand giveaways end up in trash cans by Sunday. You're not building brand equity — you're funding landfill.

  • 03 No Artist Connection

    There's no official product that puts your logo next to an artist in a format people actually collect and keep.

Festival Activation

A Card They Keep.
With Your Name On It.

01
Co-Branded Official Cards

Your logo alongside officially licensed artist photography. A product fans actually collect, trade, and post about.

02
Festival Booth Activation

We run the booth. You bring the brand. We create lines, energy, and press-worthy moments at your target events.

03
Artist Legitimacy

Every card is artist-approved and officially licensed. Your brand is associated with music's most iconic moments.

04
Lasting Impressions

Cards circulate long after the festival ends. Every trade, post, and display is an earned impression for your brand.

Three Ways
to Activate

Card Sponsorship

Co-Branded
Card Drop

  • Your logo on the back of every card
  • Officially licensed artist photography on front
  • Limited print run — collector scarcity built in
  • Distributed at your target festivals
Full Activation
✦ Most Impact

Branded Booth
Activation

  • Full branded booth in the festival footprint
  • Headliner Cards staffs and runs the activation
  • Live card distribution and on-site experience
  • Social-ready moments and photo opportunities
Multi-Event

Season-Long
Partnership

  • Activation across multiple festivals in a season
  • Consistent brand presence on the circuit
  • Rolling card drops tied to each event
  • Exclusive category — no competitor on the cards

From Brief to
Booth in 6 Weeks

1
Discovery Call

Share your brand, your target events, and your activation goals. We scope the right format and card concept.

2
Custom Proposal

We design a drop concept built around your brand identity and target artists. Card mockups included.

3
Artist Licensing

We secure all photography rights and artist approvals. You never deal with a rights issue — that's our job.

4
Festival Activation

Cards produced, booth built and staffed, activation executed. Full pack-in / pack-out. You show up, we run it.

Target: 6 weeks from brief to cards in attendees' hands at your event.

Headliner Cards

The first trading card
company built for music.

Who's
Behind This

We've run the activation. We've staffed the booth. We know what draws a crowd on a festival grounds. Sierra Nevada trusted us with CRSSD — and it worked.

Kevin Charles Macaraeg

Co-Founder · Creative Director · Festival Photographer

Former Snapchat Inc. and Sony Music. Past brand clients include Don Julio Tequila and VICE Media. 10 years in music.

Brendon Jasso

Co-Founder & Director of Operations

Operations and partnerships lead. Managed + facilitated $16M in revenue over 7 years across B2C and B2B environments.

Ryan Hambsch

Music Industry Advisor

Two decades of music management. Worked alongside Moby, Robyn, The Blessed Madonna, Shouse, and Royksopp.

For Record Labels

Your Catalog.
Collectible.

Trading cards are the new limited-edition merch. Turn your artists' legacy into officially licensed drops that live in collectors' hands — forever.

Catalog Drops Limited Edition Official Licensing Drop Culture Artist Legacy Cards New Revenue Channel Pilot Program Available Catalog Drops Limited Edition Official Licensing Drop Culture Artist Legacy Cards New Revenue Channel Pilot Program Available

Sports Has Had This
for Decades. Music Hasn't.

Baseball cards. Basketball cards. Football cards. Every major sport has an officially licensed collectible built around its athletes. Music has never had a version of this — until now. Your artists have legacy. Your catalog has value. There's a new format to put both of them in collectors' hands.

Merch Is Saturated.
Streaming Pays Pennies.

The existing options for artist marketing and merch aren't moving the needle. There's a new format sitting right in front of the industry.

  • 01 Merch Is a Commodity

    Tees and hoodies are a race to the bottom. Every artist has the same SKUs. The format doesn't create collector demand — it creates inventory risk.

  • 02 Catalog Activation Is Hard

    How do you market a 30-year-old album in 2026? Reissues and playlists only go so far. There's no physical artifact that brings legacy artists back into cultural conversation.

  • 03 Superfans Have No Physical Anchor

    Streaming is passive. There's no collectible object tying a superfan's identity to the artists they love most. The sports card industry proved this market exists — at massive scale.

Artist

A New Format.
Built for Superfans.

01
Official Licensed Drops

Officially licensed trading cards for your artists. Artist-approved photography, copy, and stats. Every card is legitimate — no knockoffs, no gray market.

02
Catalog Activation

Perfect for legacy artists, anniversary releases, or tour tie-ins. The card drop IS the marketing moment — press-worthy, social-native, collector-driven.

03
Drop Culture Format

Limited edition. Numbered runs. Scarcity drives demand. Collectors hunt these the same way they hunt sneakers and Supreme drops.

04
Pilot Program

Start with a 3–5 card drop. Low commitment. Proven model. Gauge collector demand before you decide to scale.

Start Small.
Prove It First.

How It Works

3–5 Card
First Drop

We've already piloted this model with major catalog partners whose artists span decades and continents. The proof of concept is real — and the demand surprised everyone in the room.

A pilot drop is low risk. You pick the artist. We handle rights clearance, design, and a premium limited print run. You take it to market. If it lands, you scale.

What You Get

Pilot Drop
Includes

  • 3–5 card set, artist-approved
  • Numbered limited print run
  • Premium soft-touch laminated finish
  • Full rights clearance handled by Headliner
  • Digital collector gallery and press assets
  • Flat fee — no revenue split on sales

Three Ways to
Activate

Anniversary Drop

Catalog Anniversary

Tie a card drop to a milestone album anniversary. Creates a cultural moment, press opportunity, and a physical artifact for the superfan community to rally around.

Tour Drop

Tour & Festival Tie-In

Release a limited card set alongside a tour or major festival appearance. Drives pre-show anticipation and on-site sales through our collector network.

Roster Series

Multi-Artist
Roster Series

A rolling card series across your full roster — individual artist drops that build into a collector set and drive cross-discovery.

From Catalog Meeting
to Drop Day

1
Pilot Proposal

Tell us your artist and catalog focus. We build a drop concept — card count, format, and creative direction — around their legacy.

2
Rights Clearance

We work with your team to secure photography, stats, and copy approvals. We know how to move through this quickly.

3
Design & Print

3–5 card first drop, numbered run. Premium soft-touch laminated. Artist signs off before we print a single card.

4
Drop & Distribute

We connect you to our collector network, festival partners, and retail channels. The drop is the moment — we make sure it lands.

Target: 6–8 weeks from first meeting to drop day.

Headliner Cards

The first trading card
company built for music.

Who's
Behind This

A music industry veteran, an operations expert, and a seasoned music manager — the exact combination to navigate artist rights, licensing, and collector demand simultaneously.

Kevin Charles Macaraeg

Co-Founder · Creative Director · Designer

Former Snapchat Inc. and Sony Music / The Orchard. Past artists include BTS, Oasis, Franc Moody, Jungle, Sammy Virji. 10 years in music.

Brendon Jasso

Co-Founder & Director of Operations

Operations and partnership lead. Managed + facilitated $16M in revenue over 7 years across B2C and B2B environments.

Ryan Hambsch

Music Industry Advisor

Two decades of music management. Worked alongside Moby, Robyn, The Blessed Madonna, Shouse, and Royksopp.

Start a Pilot

Tell us about your artist or catalog focus. We'll come back with a pilot drop concept built around their legacy.

Questions? trade@headlinercards.com

Request received — we'll be in touch within 48 hours.